Hello, I’m Amy.
A culture changer at heart
As the Founder of Cramer Connect, my super power is to enhance company culture by aligning leaders & employees.
I'm on a mission to transform organizational culture with a big dose of connection and engagement.
There is no one-size-fits-all.
As a Fractional Head of Internal Communications, I bring a strategic and thoughtful approach to every client’s internal communication practice.
You can be guaranteed expert guidance, a fresh perspective and a network of a-list partners to round out your marketing team!
My Approach
Results-Driven
Together, we will create and execute a strategic internal communications plan that drives measurable results, enhances employee engagement, and contributes to your business goals and objectives.
Parnership & Collaboration
As an extension of your team, I immerse myself wholeheartedly in your culture. I collaborate with you to create an environment where leaders and employees are aligned, and where everyone can thrive and advance their careers.
Let’s Do This!
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Consultative Role: expert advice on internal communication best practices, trends, and strategies.
Problem Solving: addresses communication challenges and provides solutions to enhance overall effectiveness.
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Strategic Planning: creates a comprehensive internal communications strategy aligned with the organization's goals and objectives.
Goal Setting: establishes clear communication goals to improve employee engagement, alignment, and overall organizational effectiveness.
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Executive Messaging: Assists senior leaders in crafting and delivering effective messages that resonate with employees.
Communication Coaching: Provides coaching to leaders on best practices for internal communication and employee interaction.
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Culture Integration: Ensures that internal communication practices align with and reinforce the organization's culture and values.
Brand Voice: Maintains consistency in messaging and tone to reflect the organization’s brand and mission.
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Engagement Initiatives: Develops and implements initiatives to boost employee morale, engagement, and satisfaction.
Feedback Mechanisms: Establishes channels for employees to provide feedback and share their concerns, ensuring their voices are heard.
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Channel Optimization: Evaluates and optimizes internal communication channels such as email, intranet, and messaging platforms.
Tool Implementation: Introduces or upgrades communication tools and platforms to streamline information dissemination and employee interaction.
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Change Communication: Manages communication related to organizational changes, ensuring employees are informed, prepared, and supported throughout transitions.
Adoption Strategies: Develops strategies to help employees adapt to new processes, technologies, or structural changes.
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Flexible Approach: Adjusts strategies and approaches based on the organization’s evolving needs, size, and industry.
Scalable Solutions: Implements scalable communication solutions suitable for organizations of varying sizes and complexities.
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From workshops on winning culture for leaders and teams, to 1:1 sessions, I'm a certified health and life coach who will be by your side to offer knowledge, support, and guidance to achieve your professional and personal goals.
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If you'd like a gut check or want advice, please reach out. I'm here for that!
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Award Winning Campaigns
Not just for millenials, events like Bring Your Parents to Work Day created a sense of pride in employees and their parents - who finally understood what they did at work all day! Explore what experiences may resonate with your employee population.
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Health & Wellness Experiences
Now more than ever, employees are looking for health and wellness, balance and flexibilty. We create those programs that go above and beyond total rewards; your employees will thank you.
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Global Newsletters
Really? Yes. Timely, relevant and consumable still works. Ensuring that what matters most is delivered to employee’s inboxes will increase engagement and you’ll find that they are in-the-know and show up to be a part of something bigger.
Recent Projects
The Centric Insider
Tapping into celebrity stylists, we created a brand new content series for Centric Brands intranet. Intentionally for associates exclusively, the interview with Jordan Foster, stylist for Favorite Daughter, went viral. A compelling look inside the stylists behind the fashion, the series also features Herve Leger’s Michelle Ochs and Hudson’s Brandon Williams.
Here … at SoundCloud
Reimagined onboarding experience infused with music, an artist welcome, a high energy talk track and access to key players at the music platform that “leads what’s next in music.” In the company’s brand and voice, the two-day program set the tone for what’s to come on the employee journey.
Take Your Kids To Work Day
Immersive experience for the children of NBCUniversal brands and businesses, worldwide. From the control room to the set, the lot to the soundstage, kids got a taste of what their parents do at work all day and at NBCU it’s not just sending emails and sitting in meetings.
The Blog
World Mental Health Day
October 10, 2024
For years, I've been championing initiatives that raise awareness of mental health in the workplace. World Mental Health Day offers a vital moment for leaders to reflect on how they can further support their teams. After all, we recognize that being your true authentic self at work can sometimes feel like a double-edged sword.
Morra Aarons-Mele outlines five strategies for improving mental health at work.
1. Start with the work: Focus on how, why, and where work is done. Generic advice about work-life balance isn't enough. Instead, tailor mental health strategies to the specific roles and stressors within the organization. Flexible work arrangements are key, as studies show that increased flexibility reduces anxiety and distress.
2. Engage internal champions: Don’t just rely on external experts or HR departments. Involve respected leaders within the organization who can model healthy practices and help drive change.
3. Foster conversations across generations and genders: Mental health affects everyone, but stigma can vary. Encourage open conversations and ensure that men, who might feel more stigmatized, are part of these discussions.
4. Invest in what matters: Recognize that technology, while helpful, can also be a source of stress. Prioritize meaningful human connections in the workplace to help employees feel seen and heard.
5. Walk the talk: Leaders should actively advocate for mental health by sharing their own experiences and fostering an environment where employees can discuss their mental health openly and honestly.
Source: Morra Aarons-Mele | The Anxious Achiever
Experience
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With my wealth of experience, I founded Cramer Connect, LLC, a consulting collective, specializing in Internal Communications.
My passion for transforming culture led me to collaborate with top on-air talent in media, entertainment, and fashion, as well as with C-suite executives at large corporations, high-growth companies, and startups.
Today, clients hire me for fractional roles, project-based work, gap-filling, and even paternity leave.
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As the fractional head of global Internal Communications, I devised a comprehensive global internal communications strategy in just four months. My approach, which included a weekly newsletter, two content series, a contesting initiative, and partner meetings, significantly boosted employee engagement, retention, and recruitment, fostering cross-divisional pride and enthusiasm.
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Brought on as a consultant, in six weeks, I developed an internal communications strategy following an audit. My recomended initiatives included quarterly town halls, weekly and monthly newsletters, and various employee engagement programs, to create a more engaged workforce both in the newsroom and in the field.
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As Global VP, People Communications, I superserved an employee base, orchestrated monthly "All Hands" town halls, revamped the onboarding experience, and streamlined programs for a diverse workforce. I also served as a communications partner for the Head of DEI and collaborated with leaders in Workplace, Total Rewards, People Ops, and Culture, elevating the People Team's visibility within the organization.
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My role at NBCUniversal strategically positioned me to lead internal and HR communications, and establish the Global Internal Communications Council. I launched NBCUZen, a global wellness initiative featuring zen-talks, meditation series, CSR efforts, and virtual events. I also engaged employees through initiatives like the award-winning Bring Your Parents to Work Day and managed the myPerks program, which offered unique brand experiences and highlighted employee participation in newsletters and digital platforms. I collaborated with the Page Program, Interns, and Talent Acquisition teams and was integral in the 2016 reimagining of the Page Program into a rotational learning initiative.
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During my tenure covering maternity leave as VP of PR at NBC News’ TODAY show, I managed hybrid teams while continuing to fulfill my corporate responsibilities. I oversaw high-profile talent, publicized two book launches, promoted the award-winning TODAY show's daily content on-air and online, and coordinated major events such as Halloween reveals, election coverage, parades, holidays, and the inauguration.
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As Director of Communications for NBC News, I was the publicist for renowned talents like Tom Brokaw, Ann Curry, and Chelsea Clinton. I launched and sunsetted "Rock Center with Brian Williams," promoted Emmy Award-winning content, and provided PR support for "TODAY." I also managed publicity for Peacock Productions and led initiatives for key projects, including crisis communication for "Everest Jump Live" and the promotion of "SkyWire Live with Nik Wallenda."
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A Director of Communications, I managed the PR team and positioned C-suite executives and talent as industry leaders. I spearheaded Fuse’s involvement with the Garden of Dreams Foundation, creating the "Fuse Rocks the Classroom" initiative and organizing community outreach. I secured interviews and organized events for talent and promoted the network at major festivals and events like Bonnaroo, SXSW, and the Rock and Roll Hall of Fame induction ceremony.
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As the Director, Public Relations, our team played a integral role in the growth and sale of TechTV (to Comcast). By establishing TechTV talent as experts and household names in the consumer press, the network experienced a significant increase in distribution and value.
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Instrumental in growing the agency from three to sixty employees over five years, achieving $4 million in revenue, I oversaw PR for the integrated agency. Demonstrating my ability to drive growth and manage successful campaigns, I was responsible for million-dollar PR programs for clients such as Crescendo Ventures and ValueClick.
“You were such a great supporter and voice for Dateline and Rock Center. Thanks for your enthusiasm, imagination & hard work.”
— Executive Producer, NBC News
"Such a great, clever campaign that will go a very long way toward retaining a hard-to-reach segment, millennials," wrote a judge. "For a generation that turns to its parents for advice, this was a smart and heartwarming way to build loyalty," said another.
— PR Week judges on the award-winning “Bring Your Parent to Work Day” at NBCUniversal
Rave Reviews
If you’re looking to round out your team, check out these approved & vetted partners
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Author of Simple Social Media, certified StoryBrand Guide and Mailchimp Partner, Annie Schiffmann is the founder of Downstage Media. Whether it’s refining your brand message or automating your email marketing, she’ll partner with you to get results so you can focus on what you do best—running your business.
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Former Creative Director for Real Simple, Fortune, StyleWatch and New York Magazine. Emily's expertise ranges from building close-knit and highly creative teams with exacting standards to driving successful collaborations with business and editorial partners.
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Point Studio is an eight-time Emmy Award-winning full service video and television production company.